About Us

Amtra
Founded in 1986, Amtra pro nature is the leading European company in aquariology.

As early as 1989, the company gained European recognition through the development of the Amtra Clean product, the first bacterial-based aquarium treatment product. Since then, Amtra has become a reference point for aquarists thanks to its many innovative aquarium treatment products.

Croci
CROCI SPA was born in Varese in 1990 from an ingenious idea of the founder Croci and his great love for animals, which had led him to open his first store in 1984.

Thanks to the constant investment in research, in 1998 CROCI became the first Italian distributor to be certified ISO 9002, then extending the certification also to design, development, production and trade activities according to ISO 9001.

Bobby
Bobby was born in 1957 and in the 70's began his journey in the CaniFrance family until its acquisition a few years later.

In 2002, the company was relaunched, from the product catalog to outsourced manufacturing, all aspects of the company were revolutionized to open Bobby to internationalization.

The revolution becomes complete in 2012 with the refresh of the company logo and the closure of the craft workshops for leather processing active since 1946.

In 2021, the Bobby CaniFrance Brand is acquired by the Croci Group.

Amtra Croci Aais Co., Ltd.
Established in 2019 as the Asian subsidiary of CROCI Group S.p.A, Amtra Croci Aais Co., Ltd. serves as the strategic hub for expanding the group's legacy of European excellence into Asian markets. Operating from our Guangdong base, we integrate Italian design intelligence with localized production capabilities to deliver premium pet and aquatic solutions across the Asia-Pacific region.