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Pet Products
Redefining pet fashion with Italian design
Who We Are
about
Amtra Croci Asia Co., Ltd

AMTRA CROCI ASIA CO., LTD is the Asian branch of the Croci Group. Based in Guangdong, China, it focuses on pet & aquarium product research and development, production and quality control. Guided by Croci’s philosophy of natural and healthy pet care, the company combines European expertise with local innovation to deliver reliable and well-crafted products- from aquariums to accessories for dogs, cats, and small animals.
Founded in 1990 in Varese, Italy, Croci S.p.A combines Italian design, innovation, and quality with a passion for animals. With over 8,000 products — from aquariums to stylish dog accessories — Croci brings fashion, functionality, and natural, healthy pet care to pet lovers worldwide.

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Our Mission

For over 30 years, Croci's mission has been to create an emotional exchange with all pet lovers and give them moments of happiness to share with their pet .

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Our Brand

  • Croci
    CROCI offers one of the industry’s richest portfolios, with over 8,000 products spanning accessories, pet food, and an extensive dog apparel collection.
    Rooted in Italian design, CROCI brings style, elegance, and innovation into the pet world.
    From everyday essentials to fashion-forward creations, CROCI redefines how pets live, move, and express themselves.
  • Amtra
    Founded in Germany in 1986, AMTRA has become one of Europe’s leading names in aquaristics, uniting nature and science to create healthier aquariums. Born from the expertise of German biologists within Aquarium Glaser, every AMTRA product is developed and tested to professional standards. Today, AMTRA stands for professional, natural concepts, and innovations that bring aquariums closer to nature.
  • Bobby
    Founded in 1957, Bobby has grown into a symbol of French style and refined pet fashion. All products are designed by Bobby, combining elegance, creativity, and high-end quality. As part of the Croci Group, the brand continues to innovate with fresh, trend-driven collections each year.
  • Camon
    Camon is specialised in offering a wide array of products and solutions for the wellbeing of your pets. Our main effort is to help and take care of pets lovers, reaching outstanding results.
Partners
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